Latoya Heyward

Latoya Heyward is a self-proclaimed writer, content contributor, and social media butterfly. Reared in Queens, NY, Latoya is a fashion obsessed woman who loves to share tips and advice to inspire others through real life experiences. With a Master’s in Business and Marketing, she has created a brand that is built on honesty and professionalism. She is currently based in Atlanta, GA.

About Shethoro

In 2018, Thoroughbred Consulting evolved into a full service consulting firm specializing in therapeutic transformations (head-to-makeovers for people dealing with trauma), wardrobe styling, and branding consultations. Better known as “The SheThoro Experience,” this one stop shop makeover experience focusing on internal and external healing, education, awareness of personal strength, appreciation for life, and openness to new possibilities. The SheThoro team of beauty professionals work hard in providing quality service and making sure every client leaves looking and feeling their absolute best.

As seen on TMZ, BET, WSB-TV and VH-1 Black Ink, SheThoro has contributed to numerous media outlets such as, N'Style Atlanta, Phoenix SOAR Society, Voyage ATL, and XoNecole. She currently serves as a Fashion Editor to Luxe Kurves, a magazine company based out of San Diego, CA. She is also a Certified Peer Supporter and Certified Mental Health Aider. She has worked with numerous brands such as Chick-fil A, Aids Atlanta, Sunshine on a Ranney Day, Calvin Butts Memorial Scholarship, Tesla, Fashion to Figure, Taddas Fitness, LYLAS Extensions and a host of other local businesses and non-profits. Most recently, SheThoro partnered with Aid Atlanta in December 2021 for World Aids Month and honored two HIV advocates with a “SheThoro Transformation.” Each recipient received a complete makeover and was able to share their story in front of a LIVE audience.